Task: Choose a PNW brand and create three print ads, a microsite, a non-traditional ad, and a media plan.
Work: Found that Nordstrom's customer service made it stand out amongst the competition and created a campaign that revolves around how much Nordstrom cares about its customers. I used real stories of stellar Nordstrom customer service to prove their dedication to customers.
*all stories are true. dates and names were made up for story.
Microsite Mockup + Map
The Nordstrom outfit generator will generate outfits styled by Nordstrom stylists, celebrity stylists, and celebrities. Users can choose their style of choice and sort through complete looks they can purchase. It allows Nordstrom to help customers who can’t make it into the store for help, or for those who can’t afford personal styling. Users can also play around with styling their own looks using a model with a similar body type. They can then share outfits for feedback from friends and others. Included with each outfit purchase is a free pick up return service. Just another way to show how much Nordstrom cares about our customers.
Stylist and celebrity generated outfit page. Users can select a fit and move to the next page.
A selected outfit can be purchased as a whole or by individual piece.
Womens casual selection.