Tru-Colour Bandages 

Task: Choose a product and effectively advertise it to a group often overlooked by companies.

Work: Many people do not realize bandages are made to be “flesh” toned. But what about the billions of people who don’t match the skin tone bandages are made to match?

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Tru-Colour Bandages is a company that makes bandages specifically for people of color, killing the idea of a single "skin tone." With this campaign, we tried to show that injuries plague people of all skin tones. Therefore, bandages, the things that protect and heal, should be made for all skin tones. 

3 Print Ads

Non-Traditional Ad

Creative Brief 

Team Members: Emily Edwards, Maddi Grenfell, Maddie Gomez, Emily Edwards, Kyle H., Jordan Romania.

Class Project.